Mission and values
ROCA’s mission is to develop a partnership-based entrepreneurial culture, by investing financial resources, know-how, and passion. ROCA is amplifying the potential and accelerating the increase of Romanian companies and brands, so that the dream of many Romanian entrepreneurs should come true.
Roca Industry contributes to the reindustrialization of Romania by developing and scaling strong local brands in the building materials sector. We bring value to entrepreneurial companies and reinforce values in the Romanian entrepreneurial organizational culture. We are concerned not only with who we are and what we do, but also with what we leave behind, for generations to come.
ROCA values
Vision
Our purpose is to bring a meaningful contribution to Romania's economic development, by the entrepreneurial culture we practice and share. We are continuously training for performance, and any short-term decision we make should also make sense in the long run.
Passion
Our passion is to bring to light the value in people, ideas, and companies. This passion has brought us together and pushes us to grow, to learn, and to explore new fields, solutions, and business models.
Learning for development
Learning for development
The best way of growing is to continue to learn from what others are doing, from our accomplishments, and from our mistakes. In order to do so, we need an open mind, which regards everything around it not as a problem, but as an opportunity to learn and grow.
Autonomy
Autonomy means having the desire, knowledge, and resources to achieve our objectives, as individuals, and as a team. Not waiting for things to be decided, to be done, to be given. We undertake responsibility for the final result and we act on each step as if it were our company.
Team performance
We are concerned with building an ecosystem of people, ideas, and projects. We can only do so by building strong teams and communities, which share the same values, practices, and goals. Each team must deliver performance before the merits of anyone within it could be acknowledged.
Communication
Communication improves as participants have more things in common. We understand that, in teams and organizations, finding things in common does not just happen, but it takes a systematic effort which leads to increasingly better interactions, relations, and decisions.
Integrity
We can only achieve our goals if we build trust, day by day, with each co-worker, client, or partner. To this end, we provide transparency, loyalty, respect and commitment to personal and professional ethical standards. We are concerned with always doing things right.
Courage
We have the courage to imagine that we will reach where no one has reached before, and we have the courage to do what it takes to do it. We choose the most ambitious path. We support the others to gain increasingly more courage and confidence.