The "Summer" multi-channel promotion campaign developed by EVOLOR for Sticky and Coral, the brands of varnishes and paints in the company's portfolio, concluded in August.
For Sticky, the campaign ran under the slogan "Start with Sticky" and for Coral the campaign slogan was "Healthy Homes, Healthy People".
The camaign benefited from 66 billboards placed around Dedeman stores, 147 radio spots broadcast on Europa FM and a considerable online presence, with 12 million views of our ads.
Active on the local market since 1993, EVOLOR is ROCA Industry`s company focused on the production of paints, primers, varnishes, thinners, washables, adhesives, decorative plasters and dyes. Recently, the EVOLOR brand went through a process of repositioning and rebranding.